All that's left...
...is for them to ditch Live Search altogether.
MS exec "We've got more money than God and what the world needs now is a new search engine! Name a successful search engine with global brand identity."
MS minion "Google?"
MS exec "Apart from that one."
MS minion "Yahoo!?."
MS exec "And that one."
MS minion "...err..."
MS exec "See! I'm right. A gap in the market!" (Dreams of rising stock options and the keys to the executive toilets.)