AMD had the best microarch for 4 years, at least, and Intel kept shouting "GHz!!!!". Now Intel has a (similar) good microarch, they reverse their speech :-) Even in the Pentium4 era people kept buying Intel, so brand recognition is clearly in Intel's camp.

Bad kharma for Intel on this one. Don't do that too often, people will notice.

Anyway, I like both companies. On this one I'm rooting for the underdog because I'd like competition to continue.