£25 a year - oh dear
Charging £25 for access to a start up website catering for a non-core sub-set of the gaming market? They've got no chance.
Sadly I think "family" gamers' apathy towards online gaming news and reviews outweighs even their stupidity - and you'd have to be very, very stupid to pay £25 for access to information that is freely available from countless other commercial websites for absolutely nothing.
Okay, IGN, Gamespot and Eurogamer might cater more for the core gamer market, but at least they have the good business sense to use advertising and other business ventures cover their costs.
I predict this site will fold before 2009 is out.