Obviously not *enough* research done

In many circles (don't ask) 'pre' is used as a shortened version of 'pre-cum'.

Not entirely sure that I would have been brave enough to try and name a product after something like that, but it'll be somewhat amusing to see men and women proudly showing other people their 'Prē'...

*snigger*

Boffin with safety glasses because getting that stuff in your eyes stings.

Bring it on

I have been playing with my new HTC Touch HD for the last month having dumped by Palm Centro. The battery life and signal of the Touch is great (saying that the Centro and HD really sucked) but in every other way I want Palm back.

I want ANY alternative to Active Sync that works, I want fast responsive tasks and a lot less crashes, everything I have had from Palm from the original Pilot to the Treo 650 (what happened after that I prefer to draw a veil over).

The minute you start selling the Pre for GSM unlocked I am having one (assuming the battery life can go for a good full day unlike the Centro or 680)

Fingers crossed as I want Palm to succeed.

Is that a long e?

I think it should be pronounced more like pray or prey - as in Palm is praying this will work. Or in that the phone will be prey for whatever stupid cat codename Apple and their quietus bound or possibly post-existence reanimated spook CEO can come up with.

Halo for the resurrection.

Palm Pray?

As in..pray it manages to sell?

@LINCARD1000 re Circles

those people sound like Jerks.

I wish all the luck to Palm

They'll need it...

Honestly, it's their last hope.

It might have been worth the money...

...if they'd come up with Palm Trē. But I guess then they've just taken the 'o' off the other one.

I'll second that Ugh

Because after reading the article I think I threw up a little in my mouth. When will companies stop throwing tons of money at "strategy boutiques" and shift that money to improved design, hardware or software upgrades, or hell even just buying the damn design team dinner to say "job well done". Anything but paying these bull shit artists in strategy boutiques anymore money.

Strategy = bullshit

Get real people, naming any product is a fraught process, especially a worldwide product in an industry geared towards fast-changing technological products, sure the bullshit reasoning does the agency no favours as far as the geek squad are concerned but how would you justify your choice?

"sounds about right" "not really offensive to anyone" - see what I mean?

The research still has to be done and the name has to be right, i.e. fit the brand and the market.

Microsoft Zune - wow that set the world alight - would love to hear the the processes they went through on that puppy.

Pré - makes me think of an appetizer, a forerunner of the main event, maybe they'll call a future phone Pöst since character accents seem to be all the rage.

Pré

Pré as I have no idea how to type Prē

Stupid name.

Stupid name indeed

For what it's worth, the long bar over a vowel is a "macron". Of course, the only language I've seen with an e-macron is Maori. Maori does not have any "pr" sounds.

So not only is it a stupid name, it's even more stupid than Motörhead in terms of useless and unpronounced diacritic marks.

What wank; "straight to the point" indeed. It looks like a nice device, but that macron has almost killed it for me. It was bad enough when I thought it was an e-acute. Jeez.

/Paris, for obvious reasons (wank, pretentiousness, total ignorance)

Can no one spell properly in the US?

Ha! They (the Palm creatives, NOT the El Reg Journalists) can't even spell!

Paris ... coz she turns me into a Luster.

Pass me the grumble mags ... I'm getting the urge to use my palm.