The Register® — Biting the hand that feeds IT

Brainscan boffins build blunder-warning hat

Secretgeek

Re: The guy in the giant white Mekon hat pic. 

Joke

What's more surprising was that he found himself with a nice bouiffant hair-do after the experiment.

Estariel

Too good to resist.... 

So the guy who runs the Dutch brainbox outfit would be the Donders Head?

TeeCee

No shit, Sherlock! 

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"......the brain reliquishes (sic) responsibility while being advised by experts"

The big consultancies have known this for years. They all know that nothing in the pitch really matters, 'cos all the mug punter^H^H^H^H^H^H^H^H^H^Hminister / CEO actually hears is: "Blah, blah, database, blah, service bus, blah blah, customer focus, blah, free lunch, blah, blah, biometrics, blah, blah, sign here."

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Anonymous Coward

what a lovely hat! 

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but it doesn't match my handbag. Is it available in mauve?

Anonymous Coward

Why bother with miniaturisation? 

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I quite like the idea of making the venally corrupt bastards who've gotten us into all this shit sit around with a tonne of metal on their heads.

Also, "audible warning" -> "massive electric shock". That'll larn 'em!

Mark

...What? 

We now have proof that when people take the advice of experts they trust, they aren't making the decision themselves?

And if the expert turns out to be incompetent, the advice might be bad?

Anonymous Coward

Or 

You could just get a cheapo whistle and blow it whenever the talking heads come on the television.

Michael H.F. Wilkinson

Surely the machine goes "Ping!" 

Coat

Ig Nobel candidates, the first lot, certainly (combined medicine/economics)

Mike

That's one - 

Joke

bad-ass hat, or maybe just ass-hat.

David Wiernicki

@Mark 

I think the point is that they don't even -try to evaluate- the advice - and that it's not a conscious, "I trust this guy, I think he knows what he's doing", but an unconscious reaction to their being an expert. In other words, that even a non-trusted expert could have the same effect if the listener thinks they're an expert anyway.

Matt Bradley

Prince Phillip 

Expect to see Prince Phillip wearing a portable MEG at all future engagements from 2011 onwards.

Anonymous Coward

Can it be true? 

I had no idea it was the first of April already. Surely the term neuroeconomics is a dead giveaway.

Chris Fleming

You fell sleepy, very sleepy... 

Coat

Isn't an exspurt just a drip under pressure?

Mines the one with the Inet online MBA in the pocket.