30 years on, is it not just a bit boring and repetitious to find ourselves being herded into yet another kleptomaniacal gambit by MS? Can't MS do --anything-- new, besides attempting to corral customers into annoying, time-stealing interlocking marketing arrangements with various gullible "partners"?
Has anybody bothered to calculate how much of our precious lives will be sapped by our unwilling embrace of Microsoft's latest "me, too!" attempt to conscript us into enduring marketing-first technical-prowess-second dross? Really, life is too short. Wholesale reinvention is not the way to a useful communications grammar, particularly when the inventor's objectives are so abjectly pedestrian.
Of course, as usual the trade press is exhibiting the usual curious lack of a functioning hippocampus; wide-eyed innocence all 'round, as though this were not the usual player with the usual deadly dull attempt to first effectively steal and then lease back other people's data.
The one act pony, made new again. How sad for us all.