for the incredibly insightful journalism there. Particularly loved the IT angle.

What a Pratt...

Too obvious?

Walking around with the label "Pratt" on all day probably isn't good for employee morale.

You can certainly see the resemblance though, so perhaps his managers were worried about being sued for 'passing off' as the real thing.

Any way, what with being dead at the start of Sixth Sense and all....

I remember my first job at the Coop when I was 16 and having the constant argument about wearing a name badge - Wish I had thought of this one. I would have been Arnold Schwarchenegger though - just to see if they could fit it on.

But as anyone with a TV knows thanks to a bloody annoying insurance ad campaign, the bald movie star is actually called Walter Willis, so all he really did was change himself from a Pratt into a Wally.

At least he didn't name himself after a hotel though.

"Pratt, who's studying media production at Northumbria University"

Need anything more be said about him ?

Perhaps El Reg can follow up and make sure this is not a media stunt by checking that this his change appears in the London Gazette...

Passive-aggressive sticking it to the man! That's the sort of cut-and-thrust go-geting staff our supermarkets need.

hahahahahahahahahahahahahahaha

*cough*cock*cough*

hehehehehahahahahahaheheheheha

that is all

It's a common misconception that you need to go to solicitors to get your name changed, just word the document correctly and get two witnesses - that was good enough to get me a new passport and that got me a new driving licence. PayPal and MBNA Bank have both proudly trumpeted their ignorance of the law by demanding a "Legal stamped document" (shut down accounts, opened new ones)

Or you can just find a gravestone of suitable age and apply for a birth certificate if you fancy making an even bigger mockery of ID card legislation.

Hmm, El Reg, I smell a project for you!

I would offer him the name of the other famous Pratt, William Henry, became Boris Karloff. He was a far better actor as well.

My names bad enough lol.

I can understand a pratt wanting to change his name - but to bruce willis - well its understandable why he is stacking shelves and studying media -