4.6 million quid?
So basically they've put together some videos (lets say a couple hundred thousand quid as a generous amount) put it on some internet sites (free, barring the time it takes some staffer to do it) and running the service for mobiles (no idea of cost, but cant be more than another couple hundred thou maximum.
Where the f**K has this money gone? All into the hands of some PR firm!
I think where public money is being spent there should be 100% transparency i.e we should be able to see all invoices etc. Where mad amounts of cash are being splodged we should have the right to demand that these companies are never used for govt work again.
The gravy train must be derailed!