It was only a matter of time. Google has given itself Web2.0rhea. Yesterday, the world's largest ad broker finally launched a Twitter account, intent on spraying world+dog with an endless stream of self-serving mini-messages. It's first sub-140-character spew: "I'm 01100110 01100101 01100101 01101100 01101001 01101110 01100111 …
I can think of one way to monetise a 140 character message
However sadly it would be very remiss of me to say it in a public forum until I have secured the patents & Google have sent a large cheque..
Users like it when the food gets placed in their mouths
Software consumers are akin to diaper wearing geriatrics, being fed pulped solids.
Choo Choo Open Up here comes the software train.
It's all geek to me
Actually the message is "I'm feeling lucky" - note the lower case 'f' and 'l'. I blame hex and unicode for the drop in binary ASCII reading standards these days...
"So, fast forward to today. What's the most important and quickly growing form of search on the web today? Real time, conversational search. And who's the YouTube of real time search? Yep. Twitter."
Except that YouTube grew its user base by word of mouth and delivered a highly varied diet of user generated and copyrighted entertainment. Twitter gives us b-grade celebs and their description of coffee in Starbucks or sub-Blogger grade meanderings. The biggest difference is that everybody I know is aware of YouTube and know what they will find there, hardly any have heard of Twitter and even fewer know what its about.
And I would love to see the statistics for his claim ' the most important and quickly growing form of search on the web', I suspect they may not be available.
Live Search: 1299
Seems about right.
People visit the web page regularly, especially if they're searching. Companies are starting to use Twitter as an alert / notification service. If you search on a company name, someone will pay to ensure their company gets to the top of the list. Monetising it is easy; making a profit, less so.