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back to article Yahoo! tosses! video! ads! into! search! engine!

Yahoo!'s second-rate search engine will soon add video, images, and other "rich" goodies to its pay-per-click advertisements. In December, the company launched a Rich Ads in Search program among a small number of advertisers, and according to a Yahoo! blog post, click-through rates rose "as much as" 25 per cent. "Ever since we …

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Microhoo is dust

Ballmer only ever wanted to be able to take the Yahoo search numbers, add them to the MS search numbers, and proclaim that he has a bigger search todger than Google,

That was possible back when MS + Yahoo search were greater than Google.

Now Google has apprpox 70% of search. Why in the world would Ballmer buy Yahoo just to show that MS + Yahoo together are only a chipolata not even half the size of a Googlewurst.

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Distractions

One of the reasons I started filtering banner ads was when they stopped being static images and instead became flickering, annoying distractions. How are video ads going to improve on this, especially if I end up on a capped broadband deal? Even more incentive not to download the stuff. Hopefully they'll all use Silverlight instead of Flash, so I won't even have to take positive action.

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al
Paris Hilton

What if ...

what if I search for "video ads". And Y! shows some ads in the results... should I be disappointed ?

Well.. I don't mind video ads if they start in "pause mode"... (unlike the Gifs The Register has been throwing lately ;)

Paris, coz a 30 min video ad on internet created her.

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Sound?

The videos will presumably start playing automatically. Hopefully they won't allow them to have any audio. There's no better way for a search engine to commit suicide than playing advertising jingles every time someone uses it. (Displaying random porn comes close, but hasn't killed Cuil yet.)

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Do...

...people really still use yahoo search?

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Whatever.

I'll stick to metacrawler.com, TYVM.

No, I'm not affiliated, don't have a stake in it, etc ... it just works for me. YMMV, as always.

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o ffs

I mean really

People actually click on Ads !!! i still dont get it !!!

I have only ever clicked on ads to support certain websites.

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Stop! using! excalmations!

Please, please, please ..... refrain from using exclamation marks on every single Yahoo story. it is beyond tired at this stage. So annoying in fact that I registered with you just to be able to make this comment.

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Yawn, Adblock

Right-click, adblock - strip URL back to server address, no more silly video adverts.

Don't get to see adverts to click on them -- some pages can get rather thin with little 'adblock' tabs all over the place.

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@terry doyle

Terry, welcome. You forgot to mention "Paris, because..." or make a witty reference to getting your coat.

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