Er..you what?

So Blockshopper was (very generously) using appropriate anchor text and deep linking. A tried an trusted SEO strategy that benefits the recipient...and the recipient complains about it?

On a more sinister note, almost every word in the English language has a trademark on it owned by someone, the implication here being that using anchor text AT ALL is in jeopardy. WikiPedia beware - you may have a million lawsuits en route ;)

@Steve

Sorry Steve, Google already own that one. I sold it to them for a small fortune. Just after I suggested the idea of patenting one-click to Amazon (for a hefty consultancy fee of course).

:-)

Seriously though folks, there's too much unjustifiable trademark and patent crap going on nowadays. I do actually believe in allowing someone to protect their intellectual property rights in things that they have invented/designed (and that are worth some money), but there's far too much utter crap getting through the worlds trademark/patent offices nowadays. This particular lawsuit should have been thrown out with the judge instructing these Jonesy-Daysy types to sod off and stop being such utter, utter mouth-breathing, bottom-feeding cretins.

Well that's stupid

Blockshopper should have just instituted an internal policy to never link to or mention Jones Day ever again as soon as they became aware of the lawsuit.

Jones Day

I hereby propose that Feb 20th be designated 'Jones Day'.

If the Jones pokes its head out and it's raining, it's going to rain for the rest of the year...

Forfeiture Now!

The sooner it is ruled in court that Intellectual Property is subject to forfeiture, the better.

Wave around a trademark, patent or copyright like a weapon to intimidate someone else into paying you money, and you'll get it taken off you. Now *that's* fair.

@Sense?

"Is it me or did that make little to no sense in the way the writer posted it?"

You're not the only one, mate.

I read the article 3 times and I'm still not sure what the hell it's on about.

The old fashioned way.

Back in the day - when the net was only emerging and a company tried that - someone somewhere would start a campaign.

In the case of jones day - they would start a trend - ever had one of the worst days of your life where everything goes completely wrong - yup weve all had a jones day.

so why not? Someone should wiki it - just cuz there lawyers they cant stop individuals from using an adjective on two common words .