Due to various reasons, not just throwing lawyers at people, Qualcomm is not much liked. The Snapdragon ARM platform is wonderful but no-one is rushing to use it.
They have all but killed their own Children of EVDO revB and Flash-OFDM with their antics.
Maybe they hope to make money from IP licences of people that have already decided to use this AMD tech. Otherwise I think they wasted the money, unless they are going to change how they do business.