Oh, TV on a phone...
I have an N95 on Vodafone and I did watch Voda's previous TV offerings on it, but not frequently enough. Eventually I dumped the £10 a month fee I was paying for that and used it to up my minutes, just as Truphone introduced their 3p/min VOIP charges.
Now Truphone have bought in a new tariff, useful for International calls, which I don't make very many of, however, I've decided that I'm keeping the N95 although I'm at the end of contract, and not upgrading to an N96 (with no VoIP client) because really, I can't be bothered to watch TV on the phone and one day my job may require me to make more International calls than I do currently.
So, just because this content is "free" albeit chewing my 500M inclusive data allowance, I don't think I'm interested.