Yahoo! has taken Microsoft’s demands for internet giants to slash the time they keep online search query data to six months, and raised it by anonymising most of the info after just 90 days. The search engine firm announced today that it would decrease its data retention from a standard of around 13 months to three months for …
Sounds like cost saving to me
It must cost a lot to store this data. Cutting down to 3 months sounds like a good way to save a few bucks to me.
It's not like Yahoo is exactly flush with money right now.
They've turned cost saving into PR. Clever though, full points for the effort.
You've! finally! titled! a! Yahoo!! article! properly!
Under EU data retention laws won't your search engine query URL be stored by your ISP for up to two years anyway no matter what Yahoo does ?