Makes perfect sense to me.
"Environmental design". It all appears to be cardboard and paper (no bubble wrap here and a pile of fail to Dell on that one), so certainly recyclable and the stuff may even be sourced from sustainable / recycled resources. Tick in box one.
"Exceptional". Yup. I'd be prepared to go to "astonishing" or even "outrageous" meself. Tick in box two.
"Waste management". There's enough here to drive an entire industry recyling HP boxes alone. Tick in box three.
Am I missing something?