back to article Grand Theft Auto downloads to be 'sold' in shops

Grand Theft Auto: IV’s upcoming “downloadable content” add-on, The Lost and Damned will also be sold as through stores, sort of. Online retailer GameStop has created a page offering The Lost and Damned for sale through an Xbox Live Marketplace token card, which contains a unique code to purchase the add-on over Live Marketplace …

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Coming to PS3 too apparently.,

Disc only for PS3, which gets round the Microsoft Exclusive DOWNLOADABLE content.

Looks like Microsoft's money was not enough to secure proper exclusivity.

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