"Apple is holding a one-day sale for turkey-tired customers in the US on Black Friday"

The sale is also going to be in the UK as well!!! Come on guys, show a bit of loyalty to your fellow countrymen!

I wonder how much discount us Brits are gonna get from them... Seeing as we don't celebrate Thanksgiving over here...

My bet... 0% discount!

us right pondians? We are pretty cash strapped too.

. . . Apple do this annually - it's the only time they discount non-reconditioned kit. Although typically the discount is so insignificant it's not worth bothering with.

May be some mileage in it, as some UK resellers are offering over 10% discount this weekend.

"But the fact that Apple is slashing prices in-store is indicative of how bad the retail market has become in recent weeks."

Not really, they ran this promotion in UK stores last year, possibly in previous years as well.

Apple does not cut prices.

This ia as likely as Apple releasing a PC version of OS/X

The 1 day sale is also happening tomorrow (Friday) in the UK.

St. Eve aparently has a shopping event for us in the UK too...

Why bother?

They only appear to have taken off about the same amount that will account for a VAT saving next week.

Will 15% bribe me to buy a premium laptop that can't hold its lid on anything but an office table? Or maybe an iPhone that's crippled by poor AT&T service? So close, but no.

All these fab schemes seem to target US consumers only - eg Microsoft's search rebates and rebates on photographic gear like Sandisk CF and Canon gear.

Why is the rest of the world not important? This might sound naive, but I really just don't get it.

Mine's the one with the world economy in its pocket.

Discounts not all that great. In fact, pretty piddling. Still bigger than any forthcoming VAT saving though (when you look at that particular no-trick pony, you discover that it's worth the square root of bugger all unless you're buying something in the "stonkingly expensive, but still VAT-chargeable" category.)

If you didn't have the money to buy an iMac before, I doubt 30 quid off would change your mind.

The discounts on the UK store are rubbish.

So much potential for sales, so greedy for money.

... to paraphrase Withnail.

Anyway, if I am to believe the TV and other media reports, it seems that the Americans are entirely responsible for the current financial crisis. Apparently they lent all our money to crack whores and hobos so that they could buy big houses and 4x4s.

So it seems only fair that their single surviving business (Apple) should be made to pay. I think Steve Jobs should be forced to dress up as Santa and visit all our houses individually with a gift-wrapped MacBook (a Pro mid you, none of your low-end shit).

And if he thinks I am making special vegan mince pies just for him, he can fuck off. I might have to live in a shanty town and eat gravel for the next 5 years but at least I'll have my pride (and a nice laptop).

I can't comment about the Sandisk CF rebates, but I regularly see adverts for cash back on Canon SLR cameras and lenses here in the UK. As my existing equipment is Nikon I have never bought anything to make sure that the cash back works though.

I hope they got bigger discounts in the US because the ones we got here were so derisory that there's no way they'll stimulate unplanned purchases.

In fact it'll be cheaper to buy a new Apple product in the UK on Monday post the VAT reduction than today through the Black Friday penny off scheme.

Seems the UK Apple store is running this one day sale too - though the savings don't seem to be exactly earth-shattering. A whopping 4-6% off MacBooks!

I had a look on the Apple UK website earlier for some credit crunchy apple goodness but alas, still too expensive to warrant a pre-festive treat.

Apple are offering massive savings, it doesn't take much surfing of their site to find that they are offering upto 22% off some items. That's right - you can get some in-ear headphones for your iPhone for for only £54 (normally £70).

@Dapprman, most of the discounts might only be 3-6% but it is still a lot more than the 2.1% UK.gov are offering.

Apple's US discounts are a bit better, but not much.

@Andrew Waterworth - "Discounts not all that great. In fact, pretty piddling. Still bigger than any forthcoming VAT saving though (when you look at that particular no-trick pony, you discover that it's worth the square root of bugger all unless you're buying something in the "stonkingly expensive, but still VAT-chargeable" category.)"

Indeed, if you were to buy a fully-spec'ed top of the range Mac Pro on Monday you could save a couple of hundred quid in VAT - of course you'd have to spend about £12,000 first - and about £6,000 of that would be on RAM that's only worth about £1,500.

Still cheaper on Amazon.