Get the name first and then build a weapon around the name?

Good lord. Are you sure that's how it ought to be done?

Yanks will be Yanks I guess. I hope Apple sues them.

I sincerely hope Apple engages in legal nastygram-sending aswell. Since this may give Apple such a run for their money, we might GET RID OF that corporation. With some luck, Apple executives may find out that A) they don't hold copyright to the lower case "i", and B) How little society will be hurt by Apple disappearing in a short, bright flash. (And yes, I'm starting to think that all Apple customers needs to get their heads checked, and all people selling Apple gear should be tried using terrorism laws)

http://www.phdcomics.com/comics/archive.php?comicid=1100

Does that mean an end to "collateral damage", "friendly fire", or whatever it's called this week?

Does that mean an end to the $50M spanner, or is this a plan for $50M for 1" pieces of optical fibre?

I think we should be told.