Accelerating work – that’s got to be top – primarily because it points to bottom line results that are actually measurable. And, in a business climate, that seems to reign supreme.

So, I can see where that person from the education establishment is coming from…although I would urge them to look at it from a different perspective.

Such as, if collaboration tools help you to accelerate work, now you have more time for other things such as retaining more knowledge and improving innovation and creativity.

That’s how it is for most creative services companies such as ad agencies and big brand marketing, accelerating work, managing processes and improving innovation and creativity are very important.

One of the collaboration tools that helps us do that is inMotion (http://www.inmotionnow.com). It allows us to collaborate on projects and gives us a workflow tool that significantly helps us manage the review and approval process – accelerating project cycles like crazy. Cool stuff.

Thanks for the article.