too many organisations not enough consensus #
Posted Thursday 20th November 2008 15:10 GMT
Big problem with any concept like that is that essentially it is invoking some kind of 'tv licence' for music. That makes no sense and doesn't cross borders because while it could work in one country it would fail in another.
There are so many things which as you have nicely put together are completely retarded and yes this all boils down to marketing and advertising executives failing to hit unrealistic targets.
The internet hasn't actually destroyed music or labels at all. What it has done is widened the catch net. You can now find everything and anything you might like. As a rocker myself (OK metal head) I have discovered countless artists through mainly epitonic originally long before torrents and myspace, that would never have been brought to my attention otherwise.
The fact is that the 3 major record labels that own and run the entire industry also control the radio stations. Where things are failing is that the subversive sales tactic of getting a track onto constant radio play on country A's top radio station is that again, with the internet there are now niche radio streams and we don't have to listen to their shit peddling any more.
Labels need to stop investing millions in one pair of tits and spread themselves thinly over a broader selection of artists who are talented in their own rights. I am talking about real bands, and the hidden away song writers for the likes of Britney Spears. Pay the poster girl less and the song writer more to write for more artists.
The 'record industry' is run by marketing and the visual is easier to sell than the audible bizarrely. If we stop the endorsement and repeated distribution of attractive people with no musical talent of their own there is still money to be made by marketing teams.
Just because you can sing doesn't make you an amazing artist you are just a good singer, do you write your own lyrics? Probably not. Do you write your own arrangements? I doubt it. Well guess what? There are literally millions of people who don't have the looks of Rihanna who can write and perform a millions times better night after night.
Let the modern day Malcolm Mclaren's be the ones on the TV every day selling an artist and stop creating 'role models' out of naive average but attractive people.
There is money there it is just nobody has bothered to change tac and are still sailing away from the horizon instead of towards the sun.


