Yes the ASA who target only people they want to target.

For example, Virgin can still claim they offer an "unlimited" "fibre optic" service.

Both of which are complete lies and totally misleading but the ASA didnt care.

One rule for one, one rule for another. shambles. They must be getting paid off by

other companies.

The ASA investigate COMPLAINTS about adverts. If nobody complains, they do not investigate. There's nothing partisan about what adverts get investigated, it takes a complaint from a rival or the public to get them going. See http://www.asa.org.uk/asa/about/short_guide/ which explains this very clearly.

I seem to recall a time when 17 out of 10 cats preferred one of two brands of cat food to any other

The bigger question that has to be asked here is who at T-Mo actually sanctioned this hackneyed, low-rent, banal creative idea as a supposedly mesmerising campaign? Is there no-one with a shred of creative zest at their ad agency?

This whole idea and hammed-up execution is every bit as woeful as those "had an accident that wasn't your fault?" ads on daytime TV. In fact, at least those raise a smile - even if inadvertently.