The Register® — Biting the hand that feeds IT

EMC's preferred cloud architecture is Art Decho

FathomsDown

Again? 

Stop

So EMC are trying to shake off their "Worlds Most Boring Company" logo by going all Web 2.0?

Why am I reminded of this lovely piece of "hip, cool and down with the kids" marketing from them?

http://uk.youtube.com/watch?v=HCPi_dLaKow