Analysis
"How long before Apple catches up completely?"
As long as it takes them to get a monopoly (>70%) in pushing their OS on all new PCs. It will never happen, because their USP is they control the hardware which means they have very few compatibility issues but that limits the market share, which in turn means less available software (e.g. games - even America's Army [Free] is no longer supported on Mac!) on their niche platform. Revenue from other sources will never be significant enough to out pace the licensing fees once Microsoft persuade India / China and other countries to buy their software - these markets are enormous.
I assume those figures included all MS revenues - e.g. Windows Embedded, CE etc. and also the dividends from shares in companies they own.
Interestingly, their share prices appear to be tracking each other over the past year. Perhaps the author could compare ROCE, levels of gearing and other financial information to give a fuller picture.


