Question QX1 is a preconditioner
That QX1 is a preconditioner question. It sets the idea up that the "The Identity and Passport Service" is not "The government" by asking whether you trust them separately.
Q1. This splits the people into two groups, those who know what HMGov is up to and those that don't. Why include those that don't know the plans in the survey? Their opinion can only be formed by the info you provide them in the survey (in Q5), and that info is the positive half of the information designed to illicit a positive response? i.e. your survey is designed to give the result you want.
Q2. People who aware of the plans are given an influencing question to plant potential positive uses in their minds (and none of the negatives): "Why do you think that the national identity scheme..is being introduced? 01: Prevent illegal immigration, 02: Easier to identify people, 03: Easier to detect and arrest criminals" etc.
Q3. Now that they've prepped the people they ask the main question. "Overall, to what extent do you agree or disagree with the government’s plan to introduce a national identity scheme, which includes the Identity Card?"
Then we branch onto further influencing questions.
Q4. This question is asked if you *disagree* with the ID card scheme, but the first two options to this question are for people who AGREE IN PRINCIPLE to the ID card scheme. You can agree with the introduction of ID card scheme, but think it will be too expensive, or not work. However you would not be asked this question if you agree. You are assumed to believe it will work and not be too expensive if you said you agree with it.
i.e. a positive or neutral is assumed to be 100% positive, and a negative is assumed to be 20% positive. Undecided people are never asked if they think it will be too expensive because that would plant the idea of high cost in their heads. However they may think that, but they will never be asked it.
Q5. "The proposed benefits of a national identity scheme, which includes the Identity Card, are shown below." You asked in Q1 whether they were aware of the Identity card scheme, even if they were not, you then still included them in the sample. With this question you plant the benefits of such a scheme in their head.
Q6. Asks whether proposed benefits are IMPORTANT or not from positive benefit. This assumes the "would not work" response is false and asserts benefits that would require the ID scheme to work. So if I said "I don't think it can work" you then ask me whether the benefits of the card are important as thought it *must* work.
Q7. More leading questions.
Q7b. More leading questions.
Q8. True or false questions presented as truths. Note that "your unique personal physical" ignores the false positives problem with face recognition algos, and "…It will be possible to use an Identity card instead of a passport if travelling in Europe" is currently in dispute: because UK does not accept EU residence permits as valid travel documents to UK for third country EU nationals, Spain and France no longer accept UK residence permits as valid entry to Spain and France. They randomly turn Brits away depending on the mood of the border officer.
Q9. "The Government plans to introduce the first Identity Cards to people working in sensitive roles or locations, starting with airport workers, and then to young people on a voluntary basis". Voluntary? Nice word play, the airport workers card is not voluntary.
Q10. What happened to Q10 and Q11? Did you get answers you didn't like and remove them from the survey?
Q.12 "Thinking about providing your fingerprints, photo and signature to store on the National Identity Register which of the following locations would you NOT consider having these recorded at?" WHAT? How do they answer NO TO ANYWHERE to that question? It does not seem possible.
Q13. Asks how often you travel abroad, i.e. plants the idea of id card as travel document.
Q14a."The Identity Card will allow you to travel within the EU only, without the need to take a passport, and the card is likely to cost up to £30. Would you be interested in purchasing the card for travel purposes?"
UK only accepts UK issued residence cards as valid for entry to the UK, EU states periodically retaliate. Do you feel lucky? Or would you rather get a passport.
What happened to Q14, Q15, Q16, Q17? Did you get a negative response or something and you removed them?
Q19. Are you a passport holder.