'The organisers say the aim of the advertising campaign will be to "brighten people's days on the way to work, help raise awareness of atheism in the UK, and hopefully encourage more people to come out as atheists. We can also counter the religious adverts which are currently running on London buses, and help people think for themselves."'
Counter with religious propaganda for a religion who purpose is to proclaim that there is no religion? Irony, we've heard of it. Flame retardant shielding engaged cap'n.