Said earlier today elsewhere already:
Tell you what, even if these held lossless files, I'd still buy CDs/Hybrid SACDs, rip them to ALAC and maybe maybe then I might convert some tracks to 160kbps - or maybe just snippets from songs for ringtones - to theoretically put on the 2GB microSD in my phone. And why? Because a) microSD is darn inconvenient compared to CD and b) those lossless files would also be DRMd to no end.
I second the earlier comment stating that this is quite identical to Sony's attempts to sell pre-recorded Minidiscs. A dead end product that gives consumers something they can only use in a very limited environment and that will be of lesser quality yet likely higher price than what it tries to be an alternative to, CDDA in this case. It also completely ignores that the number of people who do know what microSD is, how to put it in their phone and then access music on it, yet are totally lost when it comes to actually getting music on microSD themselves should be rather... limited.
I want a job where I get six figures+ to think up such pointless crap, I really do.