In response to the PR Agency posting at the bottom of the article.
The UK user population's position on Phorm's technology reflects our widespread requirement to allow transparency in corporate and govennment systems that wish to make use of personal data.
We believe that it is a mandatory requirement that all data harvesting to be OPT-IN not OPT-OUT. We further believe that any system that does permit OPT-IN should permit later OPT-OUT with a full retroactive removal of all data held by any 3rd party.
We will continue to engage with the Police, Government (not that they want to listen), BT (not that they care about their customers), Phorm (not that they have the slightest idea how much they are narking off people) and the EU (who seem to be actually listening - a bit) to ensure that those companies and persons who have conducted "tests" should be held fully and openly accountable in law for any breach of data protection or privacy laws.
Our belief is that any 3rd party seeking to use any kind of data that we, as a private individual create, should seek explicit permission before making use of said data regardless of how it may pass through systems under their control.
We will continue to engage with all parties; especially regulators and other consumers; and we are excited at demonstrating that we are not to be taken lightly in any attempt to abuse data, no matter how much other organisations think they can get away with making money out of it.