Simple really...
Remove about 80% of the bloody signs!
I regularly drive a route where a dual carriageway turns into two single carriageway roads at a roundabout.
In the 500m before the junction, in a single carriageway of the dual carriageway, there are THIRTY SEVEN signs...
If someone installed landmines 10m from the roundabout and installed the necessary signs, carnage would result - because no one would see the warning signs in that mass of poorly considered visual information overload.
These days I tend to attempt to simply blank out the roadside rubbish as it causes dangerous distraction.
On familiar routes I try and concentrate on other road users, road conditions and my ECM systems. On unfamiliar routes I also attend to route instructions.
Do I really NEED 3 'roundabout' signs, plus 6 'distance' warning markers for a clearly visible roundabout? Does ANYONE?
I don't think so... and of the other 28 signs, possibly 6 might be of some use.
Yet nearby, in the same county, there are, in urban areas, sprawling acreages of nearly deserted dual carriageways, punctuated at ridiculously short intervals by vast featureless roundabouts where it's pitifully easy to get completely lost if you don't know the area like the back of your hand - because there are virtually NO road signs whatsoever! Unlike the overkill available a mere 25 miles away.
It strikes me that's what's needed is a comprehensive survey of what signs are where, because it appears no one actually KNOWS.
And the abolition of signage installed because some obscure and ridiculous 'rule' mandates it is 'necessary'. The final decision for sign placement should be based on whether the information is essential to the majority of road users.
Oh, and the new icons are indeed crap. If it ain't fcuked, why 'fix' it?