I enjoyed playing on the whole My Life My ID site. It was so badly done, so hopelessly one-sided, it was laughable. I registered as a user just so I could post on it for a laugh. If you haven't had a look at this propoganda site, you really should.

They could make everyones lives easier and scrap the idea altogether.

'Cos New Labour clearly isn't working.

"Mylifemyid has enabled IPS to gain a wide range of views from its target 16-25 age group in order to understand how identity issues affect young people's lives and how we can best ensure the identity card helps make their lives easier."

Really? Because from I've seen, the views there tend to range from, "This is an unjustified imposition and I won't co-operate" through to "This whole site is fascist propaganda."

According to the table on page 11 of the PDF document linked from

http://www.ukba.homeoffice.gov.uk/sitecontent/documents/managingourborders/compulsoryidcards/

non-EU foreign nationals who are already settled in the UK with permanent leave to remain won't receive their ID cards until 2012/13.

With a bit of luck, by that time, the entire ID card project will have imploded.

Really are a bunch of underhanded cnuts.

The 'need' for an identity card comes about because we don't know who is in the country any longer because NuLabour dismantled our borders, rolled over and took it up the ronson from the EU.

Oh, and the fact that they want to profile, then sell the information they collect to the highest bidder makes for a nice little earner (if they can only get round the small problem of the ineptitude for data security that is obviously systemic across government)

If the government think they need this campaign, then they absolutely must not spend the money of the people they hope to convince on it. I mean, for Christ's sake, if support is so weak you need a campaign from Saatchi to try to convince us, isn't it a bit rich forcing us, under duress, to bankroll it?

UKGov: Reach into your own private bank accounts, you arseholes.

The youth of today have both a nice sense of irony and an ample supply of invective. Poor Dear Jacqui must be feeling sick a bit - but then the silly bovine I guess approved this stupid site, knowing what would happen to it.

Saatchi had better be really, really careful about this one.

There are so many legitimate, practical, technical, moral and financial arguments AGAINST this insane scheme that they could loose all credibility and become a target of ridicule.

To emphasize the minuscule benefits of New Labour's ID Card scheme necessitates concealing/ignoring the massive dangers it represents to British society.

It is a task not dissimilar, and morally equivalent, to promoting the use of Heroin to schoolchildren.

Elfatbob: "NuLabour dismantled our borders......."

This is a common fallacy (one which the crypto-fascists of migrationwatch commonly propogate). Actually the UK Govt. only dismantled our borders for those coming from the EU. If you are from outside the EU (i.e any of this countries former colonies, remember them?) then expect to get a tougher time of it than ever before.

The UK government IS tough on immigration, just not tough on probably the greatest source of immigration to this country in the last few years, whatever some might tell you.

ID cards for Non-EU immigrants is just a very expensive and pointless sop to hysterical racist tabloid-readers.