Everything old is new again
I not surprised that someone came up with this new idea. It's like that idea from those Kodak people for a film camera that you use once, send into for processing, and you get prints back (or even a CD now). In the mean time, the camera is reloaded and resold.
@David Gonsell -- if the idea is such a bad one, why are there so many of the single use film cameras being made both by Kodak and Fuji Film. While they may not be great for profession quality photos (IMHO any with digital in it isnt -- I'll just use my large format camera if you please), most people couldn't tell the difference. The single use cameras also work great for things like capturing candid photos at wedding receptions. Just put a camera on each table, let people loose, and collect them before they leave.