Why no HTTPS?
How come they don't offer encrypted version of their site? That way only Google and I know what I am searching about? Not only would it offer some level of privacy from Phorm using ISPs, but would it no make their advertisement more valuable since only they will have data on what I am searching for? Or would that be considered anti-competitive?
Anyways it's only a matter of time before encryption for everything takes hold thus rendering deep packet inspection a moot point. At worst they will know what sites you are visiting, but only the sites themselves will have a clue at what you actually looked at. I already use encryption for messenger, trying to get as many of my friends as I can to use it, I also encrypt e-mails whenever possible. I set FF not to keep history, clear cache and cookies as soon as it is closed, user noscript and adblock addons and generally do wtv I can to keep people out of my personal business, when I can of course.
It's only a matter of time before corporations catch on of the value of using completly encrypted http sessions.