If the BS corporate-speak phrase "Product Execution" means product quality; they've hit the nail on the head. And my sentiment is echoed all over the web.
I used to buy Seagate exclusively but their quality, in my experience, is just not there any more as it once was. Western Digital seems to have taken Seagate's quality niche.
And their five year warranty is a joke. I sent in a retail drive with 3 1/2 years left on it's five year warranty. They replaced the drive with an OEM and went to great pains to inform me the replacement drive had a warranty of one year. I guess I was just expecting too much for the replacement to be the same as the original. That alone will keep my money out of their pockets.