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back to article Falling pound brings iTunes UK into line with Europe

Apple no longer needs to lower the price of songs on iTunes UK in order to achieve pricing parity with the rest of Europe - fluctuating exchange rates have done the job for it. Back in January, Apple pledged to unify the cost of dowloads across Europe in order to head of the possibility that it might be forced to do so by …

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How long...

..until Webster turns up here claiming Apple deliberately caused the value of the pound to drop just to prevent them lowering their price?

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Anonymous Coward

Only one conclusion

Time for us to join the €

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Stop

Apple - marketing and PR excellence

Look at the promise of "it'll be $199 irrespective of where you are" for the iPhone 3G

Nice. Congratulations. Except that the sole supplier deals means the monthly contracts obscure the price of the phone... just look at O2's tariffs, it's not just a UK problem but in other regions as well. Currency variations means Apple will have to adjust prices. It gets complex, the article is about iTunes and they control the retail prices of those, in the EU they can only set "recommended" prices I think...

Of course, we all have a choice. I don't own any Apple hardware and I don't buy from iTunes. I do like the new iPhone, however, I'll let the first adopters determine if it's really worth the premium.

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Jobs Halo

Impressive!

Not only do they create the second coming of mobiles, but they now also have control of the currency markets! All that needs to happen now is for Jobs to be crucified and resurrect to save mankind......

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Bronze badge

Of course...

..if we'd joined the Euro in the first place, we wouldn't have this problem....

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Jobs Horns

Must have been a tough job

Manipulating the European money markets just so Apple don't have to change their prices.

Now the hard part, Adobe have to make the US Dollar = Sterling to attain price parity for Photoshop

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Joke

All we need to do now

is get the A Rabs to sell us oil in euros rather than dollars and we'll be able to afford to travel to work again.

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@ Tony Chandler

Can't be long, I'll check back later.

Hm, want to join €uroland? Really? I thought it was RIP OFF BRITAIN!!! anyway and already, so do you really really want switch the currency? Not only is there real world cost associated (all those lonely grubby rubber dispensers out in the shire...) but everyone who can takes it for an excuse to raise prices 50-100%. So if you fancy being told a lesson about the power of statistics (calculated "real" inflation versus the real pain in your pocket) just come and join €uroland. It's a fun ride.

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Anonymous Coward

ERM II

Joining the Euro isn't an option, to do that you need to be in ERMII for 2 years (3? Can't quite remember).... but your currency needs to be stable BEFORE you can join. It's not that you can just join to make the UK currency stable.

"All we need to do now...is get the A Rabs to sell us oil in euros rather than dollars and we'll be able to afford to travel to work again."

Well yes, Iran is refusing to take US$, Russia trades in Euros for it's European sales. And the rest are reducing their dollar holdings, (thank Bush/Cheney's wild increase in money supply for that). As the next major currency Euro has risen on the back of that.

So the oil price rises are less for countries in the Euro zone than outside it.

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IT Angle

@All we need to do now

"is get the A Rabs to sell us oil in euros rather than dollars and we'll be able to afford to travel to work again."

Didn't Sadam Hussain try that? Look what it did for him!

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@bad beaver

As a resident of a country that recently adopted the euro I can tell you that things have got expensive here - my income is in pounds sterling.

Dual pricing (old & euro) for the first year to ensure that there's no rip-offs in the change-over, which means that prices have increased at the same rate as the rest of the world due to increased fuel & food costs.

I recall sexy Cecil Parkinson (Thatcher's hatchet man) explaining why Britain should not join the euro - it would mean all those people who make a living buying and selling money would be out of work. I would like to admit that my first thoughts were of these poor people undergoing hardship, sadly I have to confess it was "fuck them".

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@ Kwac

Ahh, good old dual pricing... just wait till that year is over.

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