Chesterfield Carphone Warehouse (@ Gavin)
I figured the 02 store in the town centre would be busier than the CPW, so I went there instead. Sure enough, by 8.45 when I left, only 1 phone had actually left the store. However, the nice chaps informed us that once we had started the credit check process (which was indeed broken, or tediously slow) the phone you had requested was earmarked to you, and so "safe" from being resold until the credit check was abandoned or cancelled.
As such, we all left the store for them to complete the checks after the rush was over, and I just got a call saying mine was all finished, and I can pay for and pick up my phone whever I want.
Altogether, I'm happy with the whole process. Anyone who isn't, needs to get perspective. I heard all the people moaning in the queue (15 minutes for me, big deal) about how "you would have thought they would be prepared" etc is just silly.
This is a once a year thing, and unlike a website where you can buy extra bandwidth for periods of time etc, the scope of the systems for performing credit checks etc will be geared towards being just about good enough for general usage, plus say 20%. No-one is going to quadruple the capacity of their systems for a 1 day rush. It's not as simple as hiring more staff to flood the systems even more. It may require new servers, extra licenses etc, plus all the associated third parties doing the same. CPW don't do credit checks, they run it through experian, or equifax, and they pay for a certain SLA. It would be foolish and cost a fortune, just to stop a few people (relative, to the number of overall 02 customers) having to use patience?