Shouldn't be too easy...
Trademarks are complicated, and just saying the name matches just isn't enough.
As a good many Scots, with the same name as a well-known fast-food chain, will be able to confirm.
Of course an argument over Jaffa cakes and Jaffa oranges, and who gets jaffa.com, is going to get the full procedure, but there's something wrong with allowing an ultra-cheap attack when the full response can be so expensive.


