"a reinvented version of its venerable Turbo line called Developer Studio"
BZZZZZT
Wrong. It was in fact the other way around. The Turbo product line was dead. What CodeGear did was re-invent their Developer Studio product as a suite of personalities then released cut down single personality editions as an all new "Turbo".
That was then. Now however, those Turbo's are pretty much Dodo's too, being based on Dev Studio 2006, with 2007 out in the wild for over a year and 2008 just around the corner.
If the rest of the article is more accurate, it doesn't bode well for Delphi's future under Embarcadero.
Software development is the same as it ever was. Sure the buzz words are different but the problems ARE all still the same ones we've always had and always will. The promises from the "high end" tools vendors are also the same as they ever were.
Application Driven Developement, capturing intent, modelling, lifecycle.... didn't BORLAND try to go this route?
CodeGear (and it's new owners) need to wake up FAST to the fact that the development community is not comprised solely of gullible newbies who will believe that "Magic Happens(tm)" will cut their development and maintenance costs and improve software quality and without requiring any intelligence, technical nouse or experience on the part of the business analyst driving the tools.
Borland made their name by cutting through the BS and coming up with tools that got straight to the getting to the cruxof the problem - cutting code.
CodeGear need to do the same.