I, for one, welcome our magnolia-clad (with subtle advertisment) overlords. Or something.
To be honest, the introduction of Hawkeye tech in sport is the least of my worries. For me, just being able to concentrate on some sport without the distraction of ads every three seconds was an absolute pleasure.
And whaddya know? Wimbledon is hailed as the most prestigious events on the tennis calendar.
The only product-related quandry I came across was when Serena Williams took a drink from an evian water bottle but the drink was orange. It would seem that whatever your preffered mid-game drink, it has to be drunk from an evian bottle. Felt ever-so-slightly sinister, but I'll take that over a clunky animation flashing away in the background telling me about the latest odds for the match.
During footy on TV, as much as I try, I invariably find my eyes wandering to the animated advertising hoardings. And it's annoying as hell. They're the equivalent of splashover flash ads.
And I remember where I saw it first: Albania v England World Cup qualifier in March 2001. And I remember it in a bad way. It wasn't just me. Channel 5 (rightly) got a heap of stick at the time, but LED pitchside ads are now commonplace. Once we're desesitised to the flashing LED ads, something more intrusive will inevitably take it's place. Any suggestions?
Maybe we could have some reality TV rejects, naked, using the bodily excretions of others to daub the name of the match sponsors onto the hoardings with their bare hands.
Desperate cries of "look at me!" are vulgar and undermine their intended message.
Less is more, guys. Classiness is appealing.