Though the head of the House Subcommittee on Telecommunications and the Internet has urged American ISPs to "hold off" on the use of so-called behavioral ad systems, it seems at least one company has yet to heed the suggestion. According to a forum post at Broadband Reports, the Midwestern ISP known only as WOW! continues to …
I can hear the shuffle of tiny feet
why is it that attorneys all seem to have such small feet, still its gonna be fun to watch these data pimpers get the kicking they deserve!
Where are these ads placed?
What are they replacing?
Are the original advertisers annoyed that someone else is supplanting their paid-for spot?
WOW! = Wide Open West
WOW! is an acronym for Wide Open West. As one of their customers this is pretty irritating...
Just one question
As a WOW customer.I just want to know how to join a class-action lawsuit against the bastards!
If they won't respond to customers and Congress, maybe they'll respond to good old litigation!
The current cookie opt-out is a standard practice for the online advertising industry
Because the "online advertising industry" is above the law and can do what the fuck it wants
Check out the total lack of action by the corrupt British politicians/watch-dogs in the Phorm scandle
There is no opt-out
"NebuAd says it anonymizes all user data. And users can opt-out of the system. But the opt-out is cookie-based. If you install a new browser or move to a new machine, the tracking starts anew."
Using a cookie as an opt-out method means that people using browsers which don't support cookies, people using security products which block cookies, and people manually/automatically rejecting cookies are not allowed to opt out. Any opt-out method which makes it impossible for even one user to opt-out is completely unacceptable. What's next? An opt-out method that requires an ActiveX applet?
@ Tom - they don't 'replace' anything
These snoopers run adspace-brokering "partnerships". People who are suckered into buying their web adspace from these snoopers and their brokerages pay for their ads based on how many times they're clicked on. The people who provide webpage space for ads from this brokerage have software that checks who is visiting their page, and what their interests are, based on the snoopers' snooping and serve up, instead of randomly rotated ads, ads that tend to match those interests from amongst those who've bought adspace from the brokerage.
Everyone gets paid by the click. Well, everyone except the people who are being snooped on (that's you, the browser, and the owners of every web site you've ever visited). So the triumvirate of Adbroker, webad server and adspace buyer are happy because there's more chance of a paid for click leading to a purchase, so it's more effective.
You're just being snooped on. Without any control over what these snoopers do with that information.
so your best course of action
Is to let them snoop, check the details of all the web pages for a while so you can see if you are being targeted by ads and then let those companies know in no uncertain terms what you think of their stupid business practices in dealing with these lowlifes and also let the company which originally paid for the ad space know so that they can sue for their own set of damages. If lawyers were invented for anything, it's to help put these cretins out of work.
Not violating the law...
Who gives a...? I mean hey, do what you will legally, but if your customers don't like it, you will still see consequences