It is a man in the middle attack (on our privacy)
NebuAds data pimping experiment is little different to BT/Phorm/webwise system.
The quicker the general population realise this the better. What worries me is these companies who are courting the ISP's to allow their surveillance systems to intercept all our HTTP web data seem to have strong connections with spyware and adware. Phorm/121Media and NebuAd with Gator.
Doesn't anybody else seem its strange that these spyware related companies used to be the cause of thousands of unnecessary calls by customers to those same ISP's they are now courting. Their adware and rootkit infestations caused lots of wrongly targeted complaints that to those ISP's and it is worrying that ISP's can be taken in by the smell of money and disregard their customers privacy.
Phorm and the like WILL BE STOPPED. Please complain to your MP's and ISP's now.