Benioff announces checkout and at the same time invests in a startup company which builds a billing solutions for SaaS company.

Salesforce.com partners with Google on Google apps and yet he says that only Force.com can satisfy the needs of an enterprise.

Salesforce.com has grown and thrived by meeting the needs of small and medium businesses and yet he wants to disown the market and claim the enterprise space.

Come on.. for the little media coverage that my favourite MMORPG gets, at least get it's name correct!

The Force will provide everything you need (to code a mashup whose critical parts are provided at the sole pleasure of another company that can withdraw them at any time).

Have I understood correctly?