And then we will have the whole PowerPC "we've realised that being the loner in the corner is bad, so we're switching to a funky new applemactastic platform. (small print: re-buy everything! yay for profits!)" debacle.

Seriously, ARM chips are good. No need for integration. No doubt they'll find a bug in their firmware, as it would be, and then lock the jesusphone until you have the chips upgraded. For a small labour charge of £120. If you don't want samsung to make your POC, then use prefab ARM chips in your own mactarded production line!

Apple/PA doesn't need to design its own processors as such; ARM's whole business is about selling processor core designs for its customers who integrate these cores with other more specialist logic to form the final chip.

Apple, with PA's expertise, will take these building blocks and combine them to produce the exact mix of facilities that they feel their products require - allowing the products to be made smaller and more power efficient as a result.

Once they've pulled together a design; they will find someone to actually fabricate it for them.

All very sensible.

Hmmm - chips built using the element lead (pb) - an interesting although possibly heavy and toxic concept. Who knew this was going on?

No coat, thanks - I travel light.

To be most exact Samsung has a license for nearly every CPU/SoC under the sun. Besides Arm and PPC it is also an Alpha and MIPS licensee. So whichever way Apple turns it may still end up fabbing them with Samsung. It can do it for everything but Intel./x86 based designs.

I'm not aware of this "Jesus" phone, wassat??

Ohh.. you mean the iPhone, I get it, you call it that because its been crucified by those who don't understand it and fear change, right?

Brothers and sisters, let us embrace this global technology. The Jesus Phone showed us the way to religion, but the 3G model can support multiple simultaneous deities. We are delighted to communicate with users of the Mohammed Phone, the Vishnu Phone, the Buddha Phone, the Zeus Phone and (selling out fast) the David Icke Phone. And with the new Sanctification & Divinity Kit (SDK) we look forward to welcoming other new religions to the world.

Rev. Trellace., Preacher, First Church of St. Jobs

Will Apple design their own red ring of death?

I was curious as to why the iPhone is called the Jesus Phone. So I googled it, and I encountered this video:

http://www.techcrunch.com/2007/06/08/3-weeks-until-the-iphone-goes-on-sale/

I've often wanted to learn how to do computer video work. I guess that I missed my, erm, calling...

My gut feeling with with taking chip production in house, is that they are going to screw up in a similar way to Microsoft with the original Xbox360 chip sets.

All of this xbox360 red ring of death business is down to the gpu overheating which many believe is down to the cheap, Microsoft-designed gpus.

Apple are a software company not a hardware company just like Microsoft. Chipsets are insanely difficult to perfect and take years of many peoples experience and expertise. You don't see HTC or Sony making there own chips in house and there's a reason for that!

so Apple I think your going to shoot yourself in the foot with this, but saying that I thought the same about the original iphone and its lack of features.....

... Surely you mean the Macbook Oxygen... or should that be o2?? hmmm...

Well the iPhone has been giving Apple fan-boys Semis for a while now - it's about time another Semi gave them something in return.

Actually, Apple have a pretty long history of designing their own in-house chips. And very good they were too, working with VLSI on application specific ICs (ASICs) throught the 80s and 90s.

Admittedly, this has pretty much fallen by the wayside with the availability of cheap general purpose chips; but even as late as the 90s Apple were designing custom SCSI, audi, and graphics chips.

When Acorn spun off ARM (Acorn RISC Machine, a nice recursive acronym there!), Apple and VLSI were a couple of the original investors.

And anyway, the reason Apple bought PA Semi is exactly because designing new ICs is 'insanely difficult'. Apple got all the insanely clever employees of PA Semi too. And they *can* design a chipset!

While I agree that HTC don't design any chips, maybe you ought to take another look at Sony. Aside from a bunch of custome ASICs for their home electronics divisions, Sony (along with Toshiba and IBM) where responsible for designing the Cell chip. You may have heard of that...

Paris, 'cos she likes mayo with her chips...

You are all missing the point. Don't forget that PA Semi supplies chips for military use. This is obviously part of Apples plan to take over the world by using hordes of iPhone zombies to execute remote launches of military grade weaponry on all who would doubt the mighty power of the Apple!

Apple are a hardware company, pure and simple.

True, they do create great software but it's also true that they go to great lengths to ensure that it only runs on their hardware, a sure sign that they are interested in selling hardware and NOT software, If they wanted to be a software company then I would be able to buy a copy of MacOSX and run it on my PC.

Apple have long seen Sony as their primary competitor. Up until the nineties, Sony products where THE products to own in the A/V market. Apple took it on themselves to take that position from Sony, and (with a lot of help from Sony) have pretty much succeeded in doing that.

@everybody who thinks PPC chips in mobile devices are a bad idea, Motorola have been using them for that since the mid 90s.

microsoft designed GPU? microsoft couldnt design anything like that. its just your bog standard ATi xenos fare. designed by ATI engineers over in Canada