I note they claim most people find out from credit monitoring reports - these are the things Experian and Equifax sell, even though it's OUR data and by rights we should be able to access it as we please.
They do provide free reports - but they're intentionally crippled to upsell you into the subscriptions.
I especially like the quotes from the head of Equifax where he claims free credit reports are 'unconstitutional' because they eat into his profits. It's OUR data mate!
None of this would be an issue if we could put free reporting and blocks on our credit reports - as soon as a search is requested, send an email to the persons verified account and hold it until they're happy. There'll be no more of this scamming and no way for Equifax et al to sell us our own data. Unfortunately because of this last point, it'll never happen.