The day Microsoft buys facebook is the day I delete my account there. Not that I spend much time on it anyways.

Thats easy. Zero. Period.

"The big hope for the site is its "hyper-targeting" system, which sells the interests users list in their profile to advertisers."

Fascinating, captain. You mean there are still people who fill in all those details ?

“even as part of Rupert Murdoch's globe-spanning media empire.”

I think you'll find that everything MySpace is doing successfully (which isn't much, really) is IN SPITE of it being part of the Murdoch empire.

Social networking and gigantic media conglomerates aren't really supposed to mix. The latter doesn't talk in individual terms.