Sky bitching about stuff like this is soooo funny.

Sky realise that their previous main selling points are slowly diminishing against the competition as other technology progresses and the competition increases, so all they really have left now is football and movies.

Without football (and movies to a lesser degree), they would be sat out there indistinguishable from the competition, aside from their inflated prices. And then they wouldn't be able to lock people into a monthly subscription for a crapload of shite channels they don't want, just to watch football.

They know that now Freesat has launched, people can get all they want for everyday viewing through that or Freeview. The free alternatives have the market pretty much sewn up in that respect. However, anyone who wants lots of movies (err... just go to Blockbusters?) or football has to pay for all the normal stuff they can otherwise get for free, and *then* pay subs for the sports subscriptions, despite the fact *their* team will probably only get shown two or three times a season (unless they're dirty glory-hunting Man U fans).

Sky are also trying to create value in the monthly subs with a few HD channels, but even this is in danger of being devalued with the rise of Freesat and possibly-maybe-if-Ofcom-pull-their-fingers-out HD on Freeview.

Err... what was the original question?

There's a simple solution to all of this:

Put an end to exclusivity deals in broadcasting rights.

Just because Sky have paid to broadcast a sporting event, shouldn't prevent anyone else from doing so.

Then let the customer decide whose coverage they want to watch.

If Sky's competitors need proof of their monopoly just point them in Virgins direction....

IIRC Sky had a deal sown up with VM over Bravo et al and Sky then proceeded to hike Sky One to an astronomical figure...... Or one that forbade distribution of HD content.

Either way I think Sky are most definitly abusing their status as a prime HD and Content distributer and as such levies should be made against them.

Not that there's much on sky I don't get from 'tinternet or VM

Darn anoying, if you want all the football you now have to pay more. Not because Sky's prices are too high, but because you have to have Sky Sports AND Setanta which costs an extra tenner a month. If they split it even more your going to end up having to pay for about 4 or 5 subscriptions to watch the whole season.

I hope Sky win this, I now not only pay extra for less football from Sky {heaven forbid prices should remain frozen for any length of time} BUT also have to pay more for saltana.

Couple this with the fact that the saltana PMB {pre and post match bull...} is absolute crap compared to the amazing Sky team then I say that I have totally lost out to this "competition" shit.

Let Sky have their monopoly, they do a great job with the football and lets be honest, who gives a crap about movies anyway? Antyhing that's worth watching will have already been covered by our mate aXXo.

ps - can we get an icon like the stop one that says "FUCK OFF" please :D

OK so I know Sky do charge the earth to their subscribers. I'm paying £60 a month so that I can watch the football and my missus can watch something else in another room while I watch the football. Except, last season I could watch many more matches and even more with the Sky Season Ticket which I got for an extra £40 a season. Now I have to pay for my Sky subscription for Sky Sports and get a rougher deal on the matches and if I want more, pay Setanta £12 a month for the few matches I want to watch! In total that's about a fifth of my monthly repayment mortgage for both!

So ditch Sky and go to Virgin I hear you cry where they include Setanta and Sky Sports...but I want to watch Lost and other Sky One programs...oh yeah they don't have that on Virgin!

Before Ofcom stepped in, I was very happy thank you. Yes it could have been cheaper but surely a watchdog should help you get what you want at a lower cost? No it just means you pay more providers for what you actually want. They won't make you have different ISP's to access different content on the web so why are they interfering with my TV demands!!

With this government pushing up costs but not wages, Football is one of my only vices I can afford but even now I'm being pushed out by them! Maybe we should start charging the government for watching us on their CCTV and make sure that they can only access certain cameras through different providers! Sounds like a plan? I'm starting the revolt, please, do join me!

...just head down to the pub to watch the football. Beer, footie and mates, plus the satisfaction of knowing that Sky can't survive by ripping off the pub trade.

But aside from its crying, don't we have monopoly laws in this country?

Its seems everywhere you look there is one monopoly or another completely dominating British markets.

You have Sky with the satellite Market.

You have Virgin with the Cable Market

You Have BT with the phone Market.

And its not like it limited to just technology firms either, we get screwed everywhere we go.

Except the pub is also being overcharged to get the football on. Their subscriptions are massive which is forcing them to force it onto the customers through food and booze prices (in addition to the government's tax rises!) So it's a simpler solution, but more costly!

I think this is the first time on the Register that I've agreed with every single comment preceeding mine! :-)

Never really understood why people enjoy watching 22 people chase a modern version of a pigs bladder around for 90 minutes. Even more confusing is that people appear to be willing (or at least do) pay over £500 a year for the 'pleasure'.

Agreed football is not to all tastes but then sitting at a computer all day every day answering every Register forum several times is not my idea of fun either so horses for courses! In the nicest possible way of course! :-)

All that the anti-competition crap did to football coverage was make it cost more, for a lot less. We may have a couple of extra matches a season on telly now, but half of them are only in SD (and bloody poor SD at that), and have sultana's shite commentators/pundits around it. And don't forget ITV's awful champions league coverage, it's like watching lego men kick a sugar cube around.

I'm all for competition watchdogs trying to make things better, but they should always take into account how much the end user is going to have to pay, and that the quality of service they will be provided is equal or better. I personally don't think that any broadcaster who is not capable of providing an HD broadcast of a sporting event should be able to bid on it, never mind win it.

Never understood why people enjoy [insert your interest here]. Even more confusing is that people appear to be willing (or at least do) pay over [insert the cost of your interest here] for the 'pleasure'.

An intelligent and compelling point you make there, AC...

If you want to watch football dont complain about having to pay for it. If you want to see YOUR team why not go to the match in PERSON! Also follow them to away games. It may even be cheaper than watching it on Sky.

Appart for the Man U fans .. 200 miles is abit much from London to Manchester :)

Mine is the one with 'no football shirts' on the back.

There are NEW football matches.

AFAIK sky continue to show the same amount of games. Just some new ones are on the sultana.

Hmmm....

Three quid a pint X at least four pints at the pub. Times four or five weekends, plus midweek games!

Who's laughing loudest, Sky or the Landlord?

Paris, coz she knows what side her bread is buttered...

Those who've said end exclusive rights, all I can say is here, here. That is the only way to make the market truly competitive and drive up the quality of the presentation. Sky's Pundits really aren't that much better than Setanta's, Jamie Redknapp, FFS, get a suit that actually fits you. The most important to me is the commentary, I use the pre, half and post match times to refill my beer.

I have watched the ESPN presentation in asia, it suffices, after all its the football you're interested in not the endless drivel and speculation around it.

Michael do you support an under 5s team because certainly Premiership and even Championship grounds charge a lot more than a Sky subscription per year when you include travel, burgers, beers, pies etc. And some of us just like to watch other teams play. For example if you're a Man Utd fan, you want to watch Chelsea vs Liverpool etc. So are you saying we should physically go to those games too? I don't think the capacity is there! Which is why Sky et al can charge what they do, they know people will pay for it. Which is why Ofcom should step in and do what's best for consumers. Sometimes lower price is not always best for the consumer, if as in this instance, some of your choice is removed (in this instance with no reduction in price).

I'm sure if I made a comment about how dull/boring/crap online gaming was, there'd be uproar and I'd be banished from the world wide web!

...you pay to subscribe - they still show ads every 15 minutes. I had it for 12 months. Got rid of it. Complete rubbish.

Murdoch can start paying his taxes; until then I don't give a fuck what he thinks about how anything is run in this country.

The solution is to change channels in time for the start of the programme, do something else for ten minutes or so, then rewind to the beginning. Now, since you're behind "live" transmission, you can simply fast-forward through the advert breaks!

If another programme you want to watch will start on a different channel before you're done watching the current one, just bring up the now and next bar and program it to start recording the next programme; then just go straight to it in the planner.

.. and this has been the worst ever but most expensive coverage of the premier league as a result.

Sounds just like the bleatings from Microsoft that they are a really nice company that don't engage in monopolistic behaviour.

I pay my licence fee I'll be damned if I'm giving any more to that shyster and flywheel operation; why do you employ hackers Rupert (what a camp name) ?

If you don't like it Murdoch we have a nice ship waiting to take you round the Horn and back to Botany Bay.

Bon Voyage

It makes me wonder why a card reader wasn't made mandatory for all digital terrestrial TV receivers in the UK, when the decision was first made to transition from analogue (PAL) to digital (DVB-T) broadcasting -- surely the biggest change in television broadcasting since the transition from 405 lines to 625 lines. This could have been used to enforce the TV licence without the need for bully-boy tactics -- no card, no picture.

Think back to the days before Sky. What were we getting in terms of sport and movies?? Indoor bowls, Darts and repeats of James Bond and Superman. The BBC and ITV would not spend any decent money on sport or movies. This is why people bought into SKY, Dont punish Sky for their own success, That would be lame!!

Sky is an opt in service for consumers and surely football on free TV is not a human right!

BTW I personally hate football :)