The move to reduce voice call rates was great. However, we need to start seeing some serious reductions in EU roaming rates for 3G data. Some of the charges applied are insane and completely unjustifiable.
It's quite damaging to EU business if an EU business person who is travelling around Europe is paying vastly over the odds for data whilst roaming, often tens of times more than a US business person using similar services while roaming within the USA.
In a lot of cases I know people who received enormous roaming bills for their blackberry and as a result no longer use it while abroad. That can't be good for business.
It's also a bit like the WAP charges that were in place when mobile data first launched. These were so ridiculously high that it put people off using mobile data for years and retarded the whole market. It was only when sensible data packages arrived in the last couple of years that mobile data took off.
From what I can see mobile operators are just gouging customers and ripping them off when they step outside their own home market.
@Beachhutman : There are no interbank charges for using your debit card, credit card or making interbank transfers *within* the Eurozone. However, if you use a UK card to withdraw cash / pay for something in the Eurozone charges still apply as you're converting currency. So, for example an Irish card used in France or Germany operates just like it does at home. But, a UK card may incur charges as it's converting back to UK£.
The ECB (European Central Bank) outlawed such charges a few years ago and are in the process of creating the SEPA (Single European Payment Area) to remove any technical barriers that exist. Most of these are already ironed out.