It's a start
But it's really sad that it's a private individual - doing this the government, which ever dept it is, is not willing to open the can of worms that is the pitiful state of the broadband network in the UK.
I read today from a post on DigitalSpy that VirginMedia, the Phorm bedhoppers, are trialling a new type of traffic management that limits, which hit new heights in complexity and opacity...
for the details. I think from this it's painfully clear that the much vaunted Telewest/NTL/VM fibre network has more than hit it's capacity, and there is no room on the net to complete the 10Mb upgrades (Edinburgh, where I live, is still classed as TBC for the upgrades, and even though I've downgraded to 4Mb, I still don't even get that), let alone roll out the 50Mb service that they are trialling.
What the heck is the point of willy-waving upgrades if you then shape/traffic manage/whatever doublespeak you want your customers to a lower bandwidth than they had previously? Obviously, they need a marketing line to entice customers - put the weasel words "up to" into the adverts to clear the trades description act, and even if your 10Mb connection has problems getting above 300kb, you're in the clear.
Let's hope that hard stats (isn't that a tautology?) from Samknows start a ball rolling - but hell - the government has ignored the consumers, it has ignored the Trading Standards, and it has ignored the consumer council, so I doubt that there will be much new from this initiative, however laudable it is.