I dismantle, you smash, it crushes
Do a search on YouTube for "hard disk crusher" and you can see the beast in action. While it makes a noise very much like a drill, and the conical ram does punch through rather than bend the casing, it is a crusher, not a drill. The ram does not rotate.
Then go and have a look all the related crushing and shredding videos! Whee! Fun!
The EDR site has a not so fun, FUD-filled flash presentation, explaining why theirs is the only solution. (Apparently degaussing a modern drive can fry the heads, but leave the data on the platters still readable(!). And those nasty hard drives might jam your heavy duty industrial shredder. Oooh!)
I think the main reason why a company would use one of these instead of more rough and ready methods is good old Health and Safety. *You* know that you can wield a hammer or pickaxe against a hard drive without causing self-injury, but H&S policy says you're not trusted to do this.
Going back to YouTube, did anyone consider the possibilities of the bench vice? It can crush a laptop drive sideways on, so a desktop drive held crosswise between the jaws could probably be crushed enough to buckle the platters.