Leave the poor oracle folk alone!
OK, I actually have a strange kind of sympathy for Oracle, god help me.
The stockholders and analysts are always hungry for "growth" and oracle has really hit a wall with its products. It has pretty much done all the exciting new things you can do with the DB - performance, scalability, reliability, security (whoops, I vomited a little into my mouth there). It has branched out into pretty much all areas of the applications sphere. They dominate the marketplace just about as much as is realistically possible. Even their playboy-adventurer-CEO has ticked most of the extravagance boxes.
In the meantime, SQL Server and DB2 continue to exist in defiance of Larry's express wishes. It used to be that all a potentate had to do was hint at the demise of a possibly turblent pest and a couple of loyal knights would put them to the sword - no such luck for Larry.
On top of that, the cheapies and the freebies have grown to swallow a good part of Standard Edition's feature set and dont seem intent to stop there.
So how does a business with a relatively stagnant product line, growing competition and a customer base quite reasonably, in the circumstances, expecting to pay LESS for the product each year, grow revenue?
A long term view might look at the customer-cows (of which we are one) happily trotting back to the milking sheds each year, and think "Hmmm. Let us leave that be. Keep the cows content, the hands gentle and warm, and keep the milk flowing" and, maybe, diversify into plastics or the arms trade to keep the shareholders happy.
A shorter term view might look at the risks of diversification and the agonizingly slow trickle of lactate from the foul customer-beasts and start thinking of imaginative, if cruel, new ways to drain their teat of its precious liquor.
Over 15 years at the oracle dairy, we have felt the gentle caress, then the cold-handed grapple, then the rough squeeze, then the inhuman, cloying suction of the automatic milking machine. Now we find ourselves harnessed by the legs, force-fed, doped, and catheterised.
A cynic might try to draw parallels between this pilgrims progress and the size of Larry's yachts but then they'd have to take one good look at "Rising Sun" and make some very disturbing predictions...
Time to go find ourselves a nice, gentle, milkmaid with soft, warm hands and a "come hither" smile. The milking metaphor. i am referring to the milking metaphor. Dont go turning me into some sort of perv!