Having moved here from Australia, I can't believe how seriously everyone takes themselves.

An Ad like this is a joke, it's supposed to be funny. Talk about being stuffy!

Sadly, Australia and New Zealand are slowly following suit, pulling funny ads from TV because 3 midgets got their knickers in a bunch.

Why is Christian advertising allowed? I find it offensive!

(Don't tell me to go back home! That's offensive!)

It only takes one complaint to get the advert police involved? That's silly. Why are there any advertisements in the UK at all? I find them all offensive.

This advert in no way suggested that gambling would lead to success with women - they implied that MONEY leads to glamorous women wanting to have sex with you and this is known to be true.

They may have suggested that gambling can result in winning which will then reward you with money, but if this were untrue, it wouldn't be called gambling it would be called "giving away your money".

The ad is innocuous but the eye of the beholder is where the problem is. It's the ASA's prejudice against midgets which is at play here not Paddy Power. Considering bookies make most of their money thanks to midgets riding horses it'd be inexplicable for them to have a height bias.

Isn't there a court of appeal against this state enforced bigotry? Why does the ASA hate to see a short guy hooked up with wealth chicks and good times?

Agreed. You may find the ASA have never done anything, as they can only look at addverts on the basis of a complaint, and it is suprising few people complain.

@Tim - Did you notice the massive problem with gambling addiction in Australia? No? I guess that the families and friends of the people who are addicted to gambling probably don't find adverts like this funny. You don't notice any "Ciggies make you look hot to women" adverts any more, for good reason.

@ Solomon Grundy - Yes it only takes one complaint to get the 'Advert Police' involved, how many complaints do you think it should take to get a regulator involved? If you complained about bad service to a utility regulator would you accept the answer "noone else has that problem, so we're not going to bother looking into it" Or if your house got burgled and the police said that it was the only house to be burgled in your street, therefore not a problem, what would you think? The ASA would probably have looked into this anyway as it is blatantly against the gambling advertising rules.

It's not big, and it's not clever.

999 calls to the waaahmbulance service aside, are you seriously suggesting that people become addicted to gambling because they're convinced that if they keep going, they'll get sex?

Gambling addiction is a psychological problem and advertising has nothing to do with it.

Have gambling establishments been over-run by short men? No? Then I guess the only people who took it seriously were the one complainant and the advert police.

@Fraser:

I would imagine that families and friends of anorexics get upset by ads for diet products. Should they be removed?

As for there being any similarity to reporting a burglary to police - get a grip