I smell an insurance company...
This sounds like the big insurance companies are pressuring governments to insure that they have access to the results of "unauthorized" genetic testing. Or, rather, the insurance companies want to make sure that YOU don't learn anything about your potential health problems before THEY do.
Insurance companies would LOVE to get hold of your genetic material and subject it to the same tests that these various "unlicensed" companies do in order to deny or restrict coverage of potential future problems. This makes sense, as placing a blanket restriction on all policies isn't the best PR for business. ("You are not covered for: cancer, diabetes, heart disease, mental illness, pregnancy complications...etc.")
As long as these companies don't release your data to anyone but you, are audited by some reasonable authority (not necessarily government) as to the accuracy of their testing, and provide the appropriate disclaimers for the accuracy of their results, I personally see no problem here. They are offering a service that lets you get one step ahead of the insurance companies, which levels the playing field for consumers.
The APPROPRIATE response would be to establish an oversight body for these testing companies - AND - tell the insurance companies to start providing "riders" to cover specific gene-identified illness at competitive rates. In other words you can still get cheap coverage for your usual day-to-day illnesses, and specific coverage for possible illnesses that you might develop in the future.
Here's another thought: if you subscribed early to a future disease policy, the initial costs would be low, with value building over time. Furthermore, as progress is made in treatment over the years, the cost to USE the policy would decrease. After all, this is what actuarial analysis is all about...
Finally, in order to get insurance companies to do their job - hedging against future risk - rather than just raking in profit, these testing companies could "pull a Google" and, if requested, send you HUNDREDS of possible insurers information so you could comparison shop the rider policies for your potential illness. Wow, what a concept: let the market sort out the price through competition!
My nickel's worth. Leaving now.